Dog Days of Summer

Hormel Chili wanted to celebrate the 4th of July in a way that would stand out among the flurry of brands doing the same. We partnered with BBDO to dream up a head-turning seasonal salute with the world’s longest chili dog.

Inspired by the possibilities of 360, we’re increasingly exploring the medium in recent client work. For this project, we developed a concept fully anchored in the immersive Facebook offering. The result was a post that popped on newsfeeds and created lighthearted, organic conversation for the brand.

  • Client: Hormel Chili
    Agency Partner: BBDO
Facebook 360
World's Longest Chili Dog