ELLE is best known as the largest fashion publication in the world. Beyond the runway, Elle Gourmet boasts more than 1.4 million readers seeking out the latest in food and drink. We partnered with the Japanese outpost of Elle Gourmet to promote their latest issue with a series of videos. We took three trends highlighted in the upcoming issue and brought them to life in short videos that drove readers from social media to the website. The videos came together in stop-motion with a materials list that ranged from contact lens solution and baking soda to cotton and clay.