Meet Backr

To properly celebrate April Fools’ Day this year, we assembled a group of some of our favorite Minneapolis-based makers to breathe life into an idea that’s been stuck on a Post-It note in our office for far too long. 

In recent years, ridesharing has become as fundamental to city living as the joy of late-night taco trucks and the fear of overly aggressive pigeons. However, it dawned on us that there was a type of rideshare that could be even more sustainable and socially awkward than existing platforms.


  • Director: David Schwen
    Director of Photography: Matt Brue
    Music: Drew Preiner
    Writer: Patrick Murphy
    VO/Editor: Brent Haglund
    Producer: Jess Ekstrand
    Producer: Liz Bennett
    Make-up: Jules Annen
    Backr Driver: Nick Schwen
    Rider: Cal Brue