Coca-Cola

The Bottle

INSIGHT

Coca-Cola transcends culture and time. The brand is larger than life, and there’s nothing more iconic than the signature bottle. To celebrate a pair of major Coke milestones, we created a poster for a global museum tour and a pair of videos for a massive product launch in Coca-Cola’s Brazilian market.

  • Project
    Print and Social Media
  • Deliverables
    Poster, Storyboard, Stop-Motion

It’s always been about the bottle.
And it’s always going to be.

IDEA

To commemorate a century of the Coca-Cola bottle’s preeminence, we created a design that centers the viewer’s focus on the bottle’s unmistakable contours. By deliberately obscuring the Coca-Cola logo, the design allows the incomparable bottle form to stand on its own. The poster’s futuristic aesthetic serves as a nod to the bottle’s continued ubiquity in the coming century.

VINE
Aluminum is here.
VINE
Brazil, you've got mail.

IDEA

In anticipation of Coca-Cola’s aluminum bottle debut in Brazil, we created a pair of social videos to stir-up excitement in the massive market. We kept things short and sweet by offering up our own take on how the bottles were created and how they were sent to Brazil.

IMPRESSIONS

6.1m

Vine

1.3k

Twitter

17.3k

Instagram
Cycle of Giving
Subway
Back to work
Red Cup Season
Starbucks
Dschwen
Design that resonates.
© 2018 Dschwen