Dewar's

Beyond
the Barrel

INSIGHT

Dewar’s has been distilling premium Scotch whisky the old fashioned way in Perthshire, Scotland since 1846. 170 years after the first batch, the Dewar’s cellar is still chock-full of oak barrels, thick Scottish brogues, and a painstaking attention to detail. Today, the product is better than ever. The marketplace is also more crowded than ever.

  • Project
    Social Media Campaign
  • Deliverables
    Concepting, Animation

A refresh that stays true to the old school.

IDEA

To inspire today’s consumer without watering down a brand steeped in history and tradition, we created a video showcasing Dewar’s 12-year as a standout gift for the modern man of taste. Harnessing the rise in popularity of men’s lifestyle gift guides, the six-second, stop-motion video features the Dewar’s 12-year in a gift lineup, before it’s pulled off the page and put to use as the founder’s would’ve wanted.

IMPRESSIONS

1.9k

Vine

11.2k

Instagram
VINE
The Modern Man.
  • Writer: Patrick Murphy
    Sound Design: Pull