Fanta

Flavorland

INSIGHT

Over the course of 75 years, Fanta has rolled out a lifetime of marketing campaigns. When the brand came to us to help elevate the launch of a new logo and bottle design, we went into the archives to spark inspiration. We set out to create a launch campaign that tapped into the classics for timeless appeal, with the right visual elements to resonate with today’s consumer.

  • Project
    Print Campaign
  • Deliverables
    Cut-Paper, Illustration

Idea:

We created three posters to raise awareness of Fanta’s refresh. Our inspiration grew out of a Fanta campaign from the late 60’s that centered on a mystical, psychedelic ‘Fanta Flavorland.’ In each poster, we reinterpreted Flavorland in a way that lets the viewer’s imagination take off. Each of our posters featured paper-cut designs, as a nod to Fanta’s new paper-inspired logo.

Make it matter today.
With a blast from the past.