Fanta

Flavorland

INSIGHT

Over 75 years, Fanta has undergone a lifetime of marketing campaigns. The brand recently debuted a new logo and vortex bottle shape. When they came to us for help promoting the updates, we gave a nod to the old school.

  • Project
    Print Campaign
  • Deliverables
    Cut-Paper, Illustration

Idea:

We created three posters to build awareness of Fanta’s refresh. In search of inspiration, we revisited a late 60’s Fanta campaign that centered on a mystical, psychedelic ‘Fanta Flavorland.’ In each poster, we created a different interpretation of Flavorland that lets the viewer’s imagination takeoff. Each design is paper-cut, as a nod to the new cut paper-inspired logo.

Announce brand overhaul.
By kicking it old school.