In Fox Searchlight’s Me, Earl and The Dying Girl, the film’s protagonists, a pair of high school best friends, spend their days tirelessly making parodies of classic movies. As one of them puts it, “We take a film that we like, and we make the title stupider. And then we make a new film to reflect the new title.” To build excitement for the comedy’s release, we created a pair of social media videos–one a spoof of a classic, and the other a takeoff of a memorable scene from Me, Earl and The Dying Girl.