HP

Printer Playground

INSIGHT

HP flipped the printing paradigm on its paper-jammed head with the release of the Sprocket photo printer. The tiny printer fits in a pocket and packs a punch with on-the-go, wireless color printing. HP sought out our help to build recognition and excitement around the Sprocket with an extended video series.

  • Project
    Social Media Campaign
  • Deliverables
    Concepting, Stop-Motion Animation

Give ’em what they want.
Shareable freakin’ content.

IDEA

To engage young creative professionals, we used social media as our playground–creating short, shareable videos tailored for Instagram, Facebook and Twitter. Each video in the series showcases the Sprocket’s unique capabilities in light-hearted, relatable situations, paving the way for organic conversation and big-time engagement on social.

INSTAGRAM
Selfie Snowman
INSTAGRAM
Bae is on the Way
INSTAGRAM
Final Four
INSTAGRAM
Magical Printer
INSTAGRAM
Lit Up

We’ll keep our speech short, we promise.

IMPRESSIONS

50k

Twitter

231.6k

Instagram

288.8k

Facebook
  • Sound Design: Pull
Universal Sandwiches
McDonald's
Back to work
Inspired by Color
Toyota
Dschwen
Design that resonates.
© 2020 Dschwen