INSIGHT
McDonald’s is universal. 35,000 locations in 118 countries, with upwards of 65 million customers a day. Excelling at such astronomical scale poses the equally sizable challenge of maintaining brand consistency while appealing to customers representing virtually every demographic imaginable. When we were asked to create posters for new McDonald’s locations in Dubai, we channeled inspiration from one of our Instagram passion projects that went viral on a global scale in 2013.
