Philips Sonicare DiamondClean Case Study

INSIGHT

It’s no secret that electric toothbrushes are superior to conventional toothbrushes. Brands have long used dental hygiene stats to market brushes, making benefits like improved plaque removal and whitening well known. To break away from the expected in a pre-holidays campaign, we helped Philips Sonicare tout a more aspirational and immediate payoff of their new DiamondClean brush.

Science is important.
So is feeling good.

INSTAGRAM

Jingle Bells

INSTAGRAM

Indescribable Feeling

IDEA

Brushing with a Sonicare pays well-known, dental dividends over time. In this campaign we aimed to draw attention to the more instantaneous satisfaction of brushing with a Sonicare DiamondClean. As anyone who’s ever graced their teeth with a Sonicare knows, there’s nothing quite like the ‘ahhh’ of perfectly cleaning your teeth in two minutes. It’s an indescribable feeling that leaves you and your teeth feeling ready to party. We captured the essence of the #IndescribableFeeling with a pair of videos where the real beneficiaries of a Sonicare DiamondClean come to life and take center stage.