Starbucks

Red Cup
Season

INSIGHT

It might not be a natural phenomenon, but for the past 18 years, the arrival of Starbucks red cups has signaled the changing of seasons as accurately, and to as much fanfare as any other harbinger of the holidays. Last year, Starbucks asked us to create a video to build the excitement even more.

  • Project
    Social Media Campaign
  • Deliverables
    Concepting, Storyboard, Stop-Motion

Love is in the air.
It’s red cup season.

IDEA

To celebrate the arrival of red cup season, we created a simple and sweet social media video. Our aim was to capture the spirit of the season, with all eyes on the role of the red cups in spreading holiday cheer. The six-second video shows our take on the cups’ origin story, where the cups come to life and spread the love of #RedCup season. After all, the holidays are best enjoyed together.

IMPRESSIONS

640.1k

Vine

2.8k

Instagram

2.1k

Twitter
VINE
Red Cup Season
  • Sound Design: Pull