Tabasco

Sauce it Up

INSIGHT

Tabasco knew that they had a winner with their sriracha pepper sauce. But in Tabasco’s lineup of sauces, it wasn’t getting the attention it deserved. After a product redesign, the brand needed to position the sauce to stand out in a marketplace saturated with options and fiercely loyal customer bases. Tabasco employed our help to inject personality into the brand and drive excitement for the sauce.

  • Project
    Social Media Campaign
  • Deliverables
    Concepting, Stop-Motion Animation

Standing out.
By diving in.

IDEA

We created a high-energy series of three videos to build anticipation for the redesigned Tabasco Sriracha. In each video, we set the stage with eye-catching situations that entertained while driving home the sauce’s preservative-free, natural appeal. The videos netted Tabasco massive views and shares across social platforms, plus hundreds of comments, the most common of which was along the lines of, “Where can I buy it?!”

INSTAGRAM
Ingredients Make a Splash
INSTAGRAM
Recipe Magic
INSTAGRAM
Get the Good Stuff
IMPRESSIONS

217k

Facebook

103k

Instagram

10.8k

Twitter
  • Sound Design: Pull