Toyota

Inspired
by Color

INSIGHT

Since its debut in 1966, over 40 million sales have sealed the Toyota Corolla’s place in the pantheon of automotive history. And yet, a new generation of consumers is asking “what have you done for us lately?” The Corolla packs plenty of features that appeal to a younger demographic. Toyota just needed to find a way to hold their attention.

  • Project
    Social Media Campaign
  • Deliverables
    Concepting, Storyboard, Direction, Editing

How do you connect with millennials?
You get their attention. Fast.

IDEA

We reached millenials with a fast-paced social campaign powered by colorful, active visuals. From start to finish, we headed up concepting, direction and editing of the videos, which showcase what the Corolla is capable of in its urban element. The campaign drove engagement on Instagram with a demographic that’s realizing the Corolla’s cooler than they thought.

Impressions

23.9k

Instagram
VINE
Inspired by Color
  • Agency Partner: Saatchi & Saatchi
    Videographer: Capture Films
    Music: More Like Georgia by Marmoset