Verizon

Thanksgetting

INSIGHT

Thanksgiving is one of the busiest travel weekends of the year. It’s also arguably the most in-your-face advertising weekend of the year. To quell seasonal stress rather than add to it, Verizon created #Thanksgetting, a six-day promotion with free data, GoGo inflight wifi, and Amazon entertainment downloads for its 140 million US subscribers.

  • Project
    Social Media Campaign
  • Deliverables
    Concepting, Stop-Motion, Cut-Paper

Standing out on Black Friday.
By not screaming about a sale.

IDEA

Amid the clutter of brands clamoring for Black Friday attention, Verizon needed to spread the word that it was looking out for its customers. We created a Vine for a promoted Twitter moment that captured the essence of the promotion in less than six seconds, starring an avian traveler overcoming holiday-induced anxiety. The video was the most widely shared of the ten videos Verizon shared in their Twitter moment. Who says turkeys can’t fly well?

IMPRESSIONS

1.1m

Vine

13.4k

Instagram
VINE
Thanksgetting
  • Writer: Patrick Murphy
    Sound Design: Pull
Famous Frames
Warby Parker
Back to work
Emoji Invasion
Pepsi
Dschwen
Design that resonates.
© 2017 Dschwen LLC.