Volkswagen

INSIGHT

Volkswagen produces over ten million vehicles a year. Along with this massive distribution comes an equally expansive range of marketing demographics. To effectively engage on a global scale, we set out to reaffirm VW’s position as the love brand by visually transcending language and culture.

Instagram

Social Takeover

IDEA

VW tossed us the keys with the direction to create miniature-scale social videos with enough pickup to spread love to a global audience. Through three unique executions, we served-up content capable of standing on its own, while keeping all three unified in their approach to both elevate brand and meaningfully engage a wide range of viewers.