Volkswagen produces more than 10 million vehicles a year. Along with this massive distribution comes an equally expansive range of marketing demographics. To effectively engage on a global scale, we set out to reaffirm VW’s position as the love brand by visually transcending language and culture.
VW tossed us the keys with the direction to create miniature-scale social videos with enough pickup to spread love to a global audience. Through three unique executions, we served-up content capable of standing on its own, while keeping all three unified in their approach to both elevate brand and meaningfully engage a wide range of viewers.