Warby Parker

Famous
Frames

INSIGHTS

Warby Parker launched in 2010 with a business model that completely flipped the prescription glasses industry on its head. Thanks to their now famous Home-Try-On system, they’ve eliminated the need to ever set foot in a store, all while selling most prescription glasses and sunglasses for under $100.

  • Project
    Social Media Campaign
  • Deliverables
    Cut-Paper, Illustration

Paper cutting and pop culture.
A recipe for virality.

IDEA

Warby Parker sent us their entire fall product lineup to make some magic for a Halloween campaign. We paired paper cutting and pop culture to create designs with product front and center, anchored by an instantly recognizable silhouette. The campaign drove massive social engagement for the brand, so we kept the good times rolling with a pair of design nods to A Christmas Story as the holidays ramped up. Never underestimate the power of nostalgia.

IMPRESSIONS

35.5k

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