Sleek Storage

INSIGHT

Over the past five years, the web has been awash with ‘unboxing’ videos. As the name implies, the short, POV videos feature products being meticulously removed from packaging. The genre is ubiquitous in the tech industry, where unboxing videos of new products combine massive hype with manicured aesthetics to rack-up millions of views on Youtube and beyond. While typically reserved for smartphones and gaming consoles, we decided to step into the unboxing ring with the release of Western Digital’s fashion-forward My Book hard drive.